VIRTAL HAIR COLOUR TRY-ON

Try before you dye! L’Oréal Paris has partnered with Canadian beauty tech company ModiFace to bring you Virtual Try-On Hair Colour — the hair colour try on tool that uses augmented reality to show the results of colouring before you take the plunge. For women who want to cover grays, experiment with a new look, or just lighten up a smidge, the question is the same: is guessing worth the risk? Find your perfect colour match with our our Hair Colour Virtual Try-On.

TRY ON - HAIR COLOUR

Gone are the days of applying semi-randomly selected hair dye and then manically crossing our fingers (and toes, arms, legs, eyes…). Our hair colour changer lets you see if a hair colour will suit you before the deed. Virtual Try On Hair Color is the most realistic and color accurate virtual hair color try on tool out there.

Whether you want to stray into unknown hair colour territory or find tried-and-true colours that are close to your natural shade, our hair colour try on lets you effortlessly browse and instantly try hundreds of shades. The hair color virtual try on interface also offers live recommendations about each shade: for you, or not for you? This hair colour test is a game-changer for virtual makeovers. You can try colours, experiment with new looks, and find the colour that lets your most radiant self shine through. Your hair is there to show off!.

What hair colour suits me? Q&A

Q: I’m looking for hair to suit my daring style. What hair colour would suit me?
A: For you, hair isn’t just a colour—it’s a statement. Bolder colours show your personal style and reveal a beautiful inner confidence. But don’t forget, the wrong hair colour can make your complexion look washed out. Stand out from the rest, but first take a test. Tap & Try.

Q: What would I look like with brown hair?
A: That depends on your skin tone! For example, dark browns and golds are gorgeous if you have darker skin with cool & neutral undertones. But some browns can make fairer skin with cool undertones seem washed out. Tap & Try for the virtual hair colour changer result.

Q: What would I look like with blonde hair?
A: Complexion isn’t the only consideration when deciding whether to go for a new look. Hair colour can also accentuate the beauty of your eye colour. For this, choose a contrasting hair colour, such as caramel blonde for blue eyes or soft red for emerald-green eyes. Explore how hair colour can draw attention to your eyes using the Tap & Try.

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HOW TO USE VIRTUAL TRY ON HAIR COLOUR

  • Step 1

    Try on LIVE or upload a selfie

  • Step 2

    Select the hair colour family you’d like to try

  • Step 3

    Browse shades to find your perfect colour match and experiment with your look

  • Step 4

    Use the slider feature for a before & after view

BEAUTY & BRAINS

Hair Colour Virtual Try-On is powered by an outstanding technology of our time: Augmented Reality. Augmented reality is a game-changing innovation in the world of beauty. It allows your real-time videos and uploaded photos to be overlayed with imagined, highly realistic computer-generated images. This means you can visualise what your hair colour will look in real life. Our hair colour generator has a high realism & colour accuracy in both the live hair colour try-on mode and photo mode.

The hair colour generator was developed by an expert team of engineers, researchers, and scientists who are dedicated to creating sleek and immersive beauty experiences. The integrated tracker detects your hair and creates realistic results by its near-perfect edge coverage, for all hair types and various hair styles. Artificial Intelligence is used to generate the hair colour simulator’s end result. It detects your current hair colour so that the colour tester can be calibrated specifically to you. All shades are fine-tuned to the hue, saturation, brightness, contrast, darkness, and intensity of your live images or selfies. To achieve this degree of accuracy, your image is compared with a rich pool of existing images from people around the world, of all different ages & ethnicities. But don’t fret, your live/selfie images are never stored.

Results & lastingness will vary according to your hair’s color & condition. A patch test 48 hours before using hair colorant is always advised.

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TAP, TRY, DYE

More than 90 hair colours to try
Recommended or not?
Suggestions are based
on your
current hair colour
Hair colour renderings
have an average accuracy of
88%
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