BROWSE BY HAIR COLOUR TYPE
With over 100 years of experience at the forefront of scientific research and development in hair colouring, L’Oréal Paris offers the most luxurious colouring experience combined with the latest technology and widest colour choice. Choose your next look from our hair colour shades in a range of permanent, semi-permanent and root touch-up hair dye options. From covering greys, trying new hues, to making a bold statement, find your perfect shade today.
DISCOVER HAIR DYE TIPS FOR BEGINNERS
With over 100 years of experience, we at L’Oréal Paris are here to give you all the pro hair dyeing tips and tricks you need to achieve your perfect hair colour result at home.
TEST YOUR SHADE ONLINE WITH VIRTUAL HAIR COLOUR TRY ON
TEST YOUR SHADE ONLINE WITH VIRTUAL HAIR COLOUR TRY ON
Our hair colour virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply TAP & TRY to see your new look live, or upload a selfie. STEP BY STEP:
1. Select one of the products you would like to virtually try on
2. Click Tap & Try and see your new look live or upload a selfie
3. Flick through the shades to find the product that best suits you
Experiment with shades using our Virtual Hair Colour Try On
EXPLORE OUR HAIR COLOUR BRANDS
HOW TO CHOOSE HAIR DYE FOR YOUR HAIR COLOUR NEEDS
Step ONE: Choose your BASE Colour:
Decide how light or dark you want your hair colour to be.
The first number of the shade always relates to the base colour. The higher the number, the lighter the base colour will be.
Example: 6.3 is a light brown
When choosing your hair colour, make sure you don’t pick a shade that is more than 2 levels from your natural base colour.
Step TWO: Choose your REFLECT Colour:
Decide what type of reflect you want in your shade; cool, warm or no reflect.
The second number of the shade always relates to the reflect. The higher the number is, the warmer the reflect will be.
Example: 6.3 is a golden reflect
Some shades have double reflects added giving more colour intensity. When two reflects are present, the first one is the more dominant of both.
Example: 8.34 is a golden copper double reflect. The gold .3 is the dominant reflect.
Step THREE: Apply Magic Retouch in between hair dyes to conceal root regrowth - match your BASE Colour:
For in between colourations, conceal greys and roots in just one quick application with the Magic Retouch range.
Match the shade to your BASE colour to give you perfectly blended coverage.
Example: Magic Retouch Brown matches Excellence 5 (Brown)
EXCELENCE CRÈME |
PREFERENCE |
CASTING CRÈME GLOSS |
MAGIC RETOUCH |
|
CHOOSE THIS BRAND FOR |
TRIPLE CARE COLOUR FORMULA WITH 100% GREY COVERAGE |
LONG-LASTING COLOUR AND SHINE |
NO AMMONIA NATURAL LOOKING HAIR |
ROOT TOUCH UP MAINTAIN GREYS & ROOT COLOUR |
COLOUR RESULT |
RICH, RADIANT COLOUR FROM ROOT TO TIP |
LUMINIOUS COLOUR FULL OF REFLECTS |
ULTRA GLOSSY COLOUR THAT BLENDS NATURALLY |
FLAWLESS, BLENDED ROOT COVERAGE THAT CONCEALS GREYS |
DURATION |
PERMANENT COLOUR LONG LASTING |
PERMANENT COLOUR UP TO 8 WEEKS |
SEMI-PERMANENT COLOUR LASTS UP TO 28 SHAMPOOS |
SPRAY: TEMPORARY PRECISION: TEMPORARY PERMANENT: PERMANENT |
GREY COVERAGE |
100% GREY COVERAGE |
100% GREY COVERAGE |
FIRST GREYS COVERAGE |
100% GREY ROOT COVERAGE |
EXPLORE OUR FAVOURITE HAIR COLOUR PRODUCTS
DISCOVER THE BEFORE AND AFTER OF HAIR COLOUR TO LOOK YOUNGER
HOW TO CARE FOR HAIR COLOUR
Fight brassiness with Elvive Colour Protect Purple Range, enriched with an anti-brass purple technology to neutralise unwanted yellow, orange and brassy tones to brighten blonde, highlighted or silver hair.
HAIR CARE ROUTINE FOR COLOURED HAIR
For those who want to nourish and protect their hair colour, Elvive Colour Protect is for you!
Step 1: Start with Elvive Colour Protect Shampoo, apply on wet hair, massage into scalp and rinse.
Step 2: Your next step is to apply Colour Protect Wonder Water. Apply to the lengths of your hair, massage in for 8 seconds and rinse.
Step 3: Now it’s time for conditioner.
Step 4: Apply the colour.
HAIR CARE ROUTINE FOR BLONDES WANTING TO FIGHT BRASSINESS
For blondes who want to fight brassiness, Elvive Colour Protect Purple is perfect, helping to fight unwanted warm tones, use once a week to help compliment your Elvive Colour Protect routine.
Step 1: Begin with Elvive Colour Protect Purple Shampoo, smooth a generous amount on damp hair, leave for 1-3 minutes then lather and rinse.
Step 2: Follow with Elvive Colour Protect Conditioner, smooth on mid-lengths to ends, leave for 2-5 minutes, then rinse.
Step 3: Alternatively, if you need additional hydration, skip conditioner, and go straight in to our Elvive Colour Protect Purple Mask. Apply to mid-lengths to ends, leave for 1-3 minutes and rinse.
Step 4: Before blow-drying, apply Elvive All for Blonde 10 in 1 Bleach Rescue Spray to protect your hair from heat damage and help reduce hair surface damage.
SHOP HAIR CARE PRODUCTS FOR COLOURED HAIR
- MORE HAIR COLOUR TIPS AND FREQUENTLY ASKED QUESTIONS
How do I know if a hair colour will suit me?
If you’re keen for a change, but unsure whether you’ll like the end colour, Casting Crème Gloss is a good place to start. A semi-permanent hair dye, lasting up to 28 washes, you’ll be able to see whether you like a different look without the commitment of a permanent dye.
How long does hair dye last?
A permanent hair dye should last between 4-6 weeks, as it is permanent it lasts until you roots begin to grow out.
Does hair dye expire?
Cream and gel hair dye expires after opening. Therefore, once you have mixed up the dye, you are not able to save it for future use.
What is the best way to cover first greys?
First greys are usually scattered, which is why Magic Retouch Precision is perfect, as you can target greys and instantly conceal them with the easy brush applicator.
How often am I able to colour my hair?
You should only colour your hair when you need to. For permanent hair dye, only colour your hair when your roots begin to grow out, applying the colour directly to your roots. This is typically every 4-6 weeks.