L’Oréal Paris is proud to announce 
Cara Delevingne  
as a new global ambassador 

 

Today, L’Oréal Paris, the number one beauty brand in the world, is proud to welcome global star Cara Delevingne to the family as she embarks on an exciting new life chapter. 
 
A complete artist proficient in acting, modelling, and singing known for her charismatic personality, Cara Delevingne is the queen of reinvention and an inspirational figure of resilience. Strong, unapologetic, edgy and authentic, Delevingne leads by example, empowering women take charge of their destiny and overcome life challenges. 

 
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Meet Cara

British-born Cara started modelling early, and quickly became one of the most sought-after faces in the fashion industry, appearing on catwalks and magazine covers worldwide. In 2012, she transitioned to acting, with distinctive performances in Paper Towns, Suicide Squad, Valerian and the City of a Thousand Planets and Only Murders in the building. This year, she makes her stage debut in the iconic role of Sally Bowles in the West End’s multi-award-winning revival of “Cabaret”. Always pushing the limits to free her own potential, she sends a message to all women that change is powerful and that there is no ceiling to ambition.

 

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Vignettes Spoke

A voice for sisterhood

As one of three sisters, Cara understands the collective power of women to shape a better future. She embraced it by building a solid support system with friends such as Kendall Jenner, who is also one of our dear brand ambassadors, Taylor Swift, Rihanna and Zoe Kravitz, describing this sisterhood powered support system as the most important thing in the world.  
Recently, she has spoken up about her mental health struggles and path to healing through interpersonal connection. In sharing her own vulnerabilities and challenges, she is an inspiration for many to pursue a journey towards greater confidence and self-determination. 

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“L’Oréal Paris is honoured to announce that Cara Delevingne joins our family of fantastic “women of worth” spokespersons. What a personality! From our first Preference coloration shooting with Cara, I was amazed by how much energy, ideas, and positive vibes she is bringing. We admire the career of Cara from modelling, to singing, to acting. She is multi-faceted, and multi-talented. Cara embodies our mission to empower women everywhere no matter what hurdles stand in their way. In owning her strengths and desires but also her vulnerabilities and challenges, she inspires us all to achieve our ambitions and believe that anything is possible. She really is worth it!”

Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President
Visual Cannes Marche

A champion of authentic beauty

As one of the most influential faces of the early 2010s, Cara defined the look of a generation with her trademark “boy brows”. Today, she continues to defy convention, with sharp beauty looks and her unapologetic personality shining through everything she does, leaving an indelible impression.

 

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“I am so excited to join the L’Oréal Paris family and the sisterhood that has been created by so many inspiring women before me,” said Cara. “Beauty is a form of self-expression and self-empowerment, and I am so thrilled to partner with L’Oréal in their mission to inspire all people to reach their potential and to feel confident.”

Cara Delevingne

A fearless activist

With a social media audience of more than 66M, multi-talented Cara uses her platform to advocate for many issues including LGBQT+ rights, mental health and climate change. She co-founded the EcoResolution platform and, in 2023, launched the educational platform Earthed.

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