Casting Creme Gloss Casting Creme Gloss Semi-Permanent Hair Colour – 700 Blonde

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  • Blonde
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Product details
Ultra Glossy, 1st Grey Coverage.

Treat your hair to ultimate shine with the new Casting Crème Gloss by L'Oréal Paris.
 
Get the glossiest hair colour of your life with NEW Casting Crème Gloss!

Tired of dull, lifeless hair? Experience a luminous transition with the new and improved Casting Crème Gloss by L'Oréal Paris. Our revolutionary formula with Glycolic Gloss Complex nourishes your hair, infusing it with breathtaking shine – up to three times glossier than before!**


Want to Cover Those First Greys?

We understand. Covering those first signs of grey can be daunting. But with Casting Crème Gloss, it's easy. Our advanced formula seamlessly blends away greys while boosting your shine and leaving your hair visibly healthier.

 

The Secret to Glossier, Healthier Hair: Glycolic Gloss Complex

The advanced formula with Glycolic Gloss Complex isn't just about shine; it's about deep conditioning and nourishment. It colours and cares, leaving your hair 4 times softer and silkier.**

 
Ammonia-Free for Worry-Free Colour

The ammonia-free formula nourishes your hair, delivering stunning results. Enjoy a pleasant, fragrant experience and shine that lasts for up to 32 shampoos** – so you can enjoy your luminous hair even longer.

 

New Pack, same iconic shades

Discover our new, modern packaging, while rediscovering the same iconic Casting Crème Gloss shades you know and love. Finding your perfect shade is easier than ever with our Virtual Try On tool – explore the possibilities!

 

Extend Your Glossy Transformation for up to 2 Months***

For a long-lasting shine, experience the complete At-home Glycolic Gloss routine. Pair your Casting Crème Gloss colour with Elvive Glycolic Gloss hair care products to unlock up to two months of ultra-glossy hair!***

 

*Consumer Test on 398 women, 87% agree
**Instrumental Test
***May vary depending on the usage of the masks and length of the hair
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Ingredients
252293 E - COLOURANT CREAM: AQUA / WATER • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL  ALCOHOL • COCO-GLUCOSIDE • TOLUENE-2,5-DIAMINE • m-AMINOPHENOL  • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM METABISULFITE  • HYDROXYBENZOMORPHOLINE • HYDROXYETHYL-3,4 METHYLENEDIOXYANILINE  HCL • THIOGLYCERIN • MEL / HONEY • XANTHAN GUM • N,N-BIS(2-HYDROXYETHYL)  -p-PHENYLENEDIAMINE SULFATE • TETRASODIUM GLUTAMATE DIACETATE  • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L.  Z70036859/1).
 
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Test results
The new Casting Crème Gloss makes your hair 4x softer, 3x glossier and smoother that lasts up to 32 shampoos*. Get the glossiest colour of your life!

 

 
* Instrumental Test

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Does it match my hair texture?

01 Does It Match My Hair Type
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02 Does It Match My Hair Type
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03 Does It Match My Hair Type
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All Hair textures

How does the formula work?

  • On the inside

    Intensely conditions & colours for visibly healthier, shinier hair & optimal grey coverage.

  • On the outside

    Seals the hair with shine for long-lasting mirror-like gloss.

  • Result

    The formula improves your hair on all levels. Get 3X Glossier*, visibly healthier hair and optimal grey coverage with the New Casting Crème Gloss. Now it lasts up to 32 shampoos*. *Instrumental Test

NO STRESS. IT’S EASY TO APPLY.

  • 01

    Mix the Colourant crème with the Developer Crème & Shake

  • 02

    Apply all over hair and spread out through the lengths

  • 03

    Massage, wait 20 minutes & rinse

  • 04

    Apply Glossing Mask & Rinse again
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Featured Products

FAQ

How does tone on tone formula work ?

A tone-on-tone formula contains two products: a colouring cream and a developer. The same way as traditional hair colour, the two components need to be mixed. ​​

A tone-on-tone hair colour primarily provide to consumers reflects without changing the tone level of their hair. The reflects fade over time without a "root effect". Moreover, it can provide optimal coverage of grey hair up to 70% (depending of the shades), whereas classic oxidative colouring can provide up to 100% coverage.​​

Tone on tone is not recommended for people who have more than 50 to 70% of grey hair or for people who want a lighter colour than they currently have. ​

What is the difference compared to a traditional hair colour ?

Compared to a traditional hair colour, meaning a permanent hair colour, the tone-on-tone hair colour does not change the tone level of hair, meaning it is not for hair transformation. The processing time is shorter (20min) and Casting Crème Gloss has been formulated with a low concentration of alkaline agents. This low concentration of MEA reduce the opening of the cuticles to :​

​

-Allow soft penetration of dyes inside the hair resulting in a lower hair sensitizing colouration process compared to permanent hair colour.​

- Reduce the lift and ensure a minimum rootline effect.

How long tone on tone lasts? Does it change between hair types?
Our Casting Crème Gloss lasts up to 32 shampoos, it will slowly and gradually fade overtime with no rootline effect. This fading depends also on the quality of the hair, so it can change from one to another.
What is the new Casting Crème Gloss?
Our New Casting Crème Gloss product is a no ammonia tone on tone conditioning hair colour specifically dedicated to consumers willing to bring some shine to their hair while covering their 1st greys up to 50% to 70% of grey hair.
What is glycolic gloss complex? What does it bring to hair?
The glycolic gloss complex is defined by the glycolic acid and raw materials carefully selected inside the formula known to coat hair fiber and brings gloss to the hair. This glycolic gloss complex will bring shine and hair is 3x glossier than before.
What are the grey coverage, moisture, shine test results for the new Casting Crème Gloss?

Casting Crème Gloss is a tone-on-tone formula that covers up to 70% grey coverage on all hair texture. It brings 3X glossier hair* and 4X more nourishment/moisture*.​

 

*instrumental test

How does the New Casting Crème Gloss differ from Casting Natural Gloss?

CCG shades reno comes with a "cleaner" and more environmental friendly formulation to answer to L4TF challenges of the group. ​​

CCG reno differs from CNG in terms of positioning, since CCG reno has a scientific positioning powered by Glycolic Gloss Complex, while CNG has more a "natural origin ingredients" communication. Number of shades and colour result also differs, as CCG reno is available with the most complete portfolio of 40 shades with fundamental, warm, cool, but also polychromatic shades.​​

Meanwhile, in anticipation of CNG discontinuation, we've run a series of head trials to see which CCG reno shades can replace CNG shades - 3 shades of CCG reno can totally replace CNG:​

- CNG 323 can be replaced by CCG Reno 323 ​
- CNG 623 can be replaced by CCG Reno 618 ​
- CNG 723 can be replaced by CCG Reno 780

see all questions
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700 Blonde
Casting Creme Gloss
Casting Creme Gloss Semi-Permanent Hair Colour – 700 Blonde
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