Volumising Serums: Our Mid-Life BFF

As we get older, our skin tends to age with us—that’s no surprise. We find that our skin loses hydration and requires more help when it comes to volume. Volumising serums seem to be the talk of the town these days—so, what’s the deal?

We’ve created a short guide to recommend ingredients and educate you on serums that will combat ageing and give your skin a more plump appearance.

LOSS OF VOLUME BEGINS WITH HOLLOW CHEEKS

Just when you think you’ve gotten used to dealing with wrinkles, suddenly you start to notice a lack of youthful plumpness. In other words: your skin and its beautiful features seem to be headed downhill! Once we’ve passed the big 4-0, loss of volume is something we all begin noticing. This is caused by changes in bone mass and muscle tone, combined with fat deposits that slip down towards our jaw bone. Throw in the effects of gravity, and we’ve got a slight problem!

Is all this reversible? We’re here to tell you…sadly, it’s not. However, cosmetic labs have been quick to create an anti-ageing formula designed to plump up our features. Scientists have researched and identified the active, key ingredients required to restore volume—and developed them into volumising skin care products.

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.com.au/volumising-serums-our-mid-life-bff" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });

A BOOST OF AHA CAN WORK WONDERS FOR YOUR SKIN

You won’t have to head to the bar for this shot! AHAs are acids that naturally occur in fruit, including varieties of Glycolic, Tartaric, Malic, Lactic and Citric. AHAs are water-soluble and boost cell renewal, thanks to their gentle exfoliating properties. This skin cell turnover improves the quality of the epidermis, allowing it to better absorb the crucial, active ingredients in a volumising serum.

Glycolic Acid has a very low molecular size, which allows it to penetrate the skin faster than any other AHA molecule. It loosens dead skin cells, maintains the skin’s moisture and unblocks pores for a fresh, bright complexion. The Revitalift Laser X3 Glycolic Pads boost your daily anti-ageing routine by reducing wrinkles, unifying skin tone, rebalancing the skin and minimising the risk of irritation.

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.com.au/volumising-serums-our-mid-life-bff" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });

VOLUMISING SERUM: THE TREATMENT YOUR SKIN NEEDS

Now we move on to the product of the hour—volumising serum! No serum is complete without Hyaluronic Acid, one of the most important ingredients when it comes to restoring skin volume. Plumping serum uses low molecular weight Hyaluronic Acid, which allows it to penetrate deeper into the layers of the epidermis to plump up the skin and help boost natural production levels. Fun fact: Hyaluronic Acid is naturally found in the body, but it decreases as we age. One additional advantage of using smaller hyaluronic acid molecules is that they stimulate collagen production deeper in the dermis.

The Revitalift Filler Pure 1.5% Hyaluronic Acid Serum is a scientific blend of two forms of pure Hyaluronic Acid to help retain the skin’s own moisture: 0.5% Macro Hyaluronic Acid, to rehydrate and smooth the skin’s surface, and 1% Micro Hyaluronic Acid, to penetrate into the skin’s layers and plump out wrinkles from within. This makes it our most effective plumping serum with rapid absorption and fast, visible results.

When using a volumising serum, you’ll find that over time, your facial contours will become better defined, your expression lines will be smoothed away, and you’ll be left with youthful, supple features!

Now that you’ve learnt a bit more around common issues, products and ingredients relating to your skin’s volume, you can begin adding serums to your skin care routine. Still intrigued by the magical hyaluronic acid? Check out The Benefits of Hyaluronic Acid to learn more!

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.com.au/volumising-serums-our-mid-life-bff" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
{ "@context": "http://schema.org", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "https://www.lorealparis.com.au/skin-care-hub", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Skin Care Hub", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/local-articles/skin-care-hub/skin-care-hub-banner-v2.jpg?rev=4b51c317b74141c390a2b5791b02d3da", "height":900, "width":2000 }, "datePublished": "2020-12-03T00:12:00+00:00", "dateModified": "2024-04-28T12:50:40+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<p style="font-size:22px;"><strong>Care about your skincare? So do we.</strong></p><br /> At L’Oréal Paris we create advanced, effective <a href="https://www.lorealparis.com.au/skin-care"><span style="color: #E32847;">skincare</a></span><span style="color: #000000;"> – for all skin types and concerns. From our tolerance-testing to our independent clinical trials, you can be safe in the knowledge we are committed to the safest skincare that really works.<br /> <br /> Our latest obsession: glowing, dewy, youthful skin. The key to your best skin yet? A dedicated skincare routine carefully tailored to your skin type and concerns. With skincare products for <a href="https://www.lorealparis.com.au/face-care/anti-ageing">anti-ageing</a></span><span style="color: #000000;">, brightening, and more, the L’Oréal Paris range is designed to replump and reinvigorate any complexion at any age. With products designed to suit every skin type, whether your skin is <a href="https://www.lorealparis.com.au/face-care/normal-skin"><span style="color: #E32847;">normal</a></span><span style="color: #000000;">, oily, <a href="https://www.lorealparis.com.au/face-care/dry-skin"><span style="color: #E32847;">dry</a></span><span style="color: #000000;">, <a href="https://www.lorealparis.com.au/face-care/sensitive-skin"><span style="color: #E32847;">sensitive</a></span><span style="color: #000000;"> or combination, build your best skincare routine with L’Oréal Paris.<br /> <br /> Not sure which skin type you have? Our experts have made it easy with our foolproof skincare routine . Formulated with active ingredients, such as hyaluronic acid and retinol, our skin <a href=" https://www.lorealparis.com.au/skin-care/face-care"><span style="color: #E32847;">face care</a></span><span style="color: #000000;"> products deliver effective results. Learn more about the <a href="https://www.lorealparis.com.au/retinol"><span style="color: #E32847;">benefits of hyaluronic acid</a></span><span style="color: #000000;"> and <a href="https://www.lorealparis.com.au/hyaluronic-acid"><span style="color: #E32847;">how retinol targets signs of ageing</a></span><span style="color: #000000;"> from our experts. Whether you are building the ultimate anti-ageing skincare routine, mastering hydration basics, or finding the perfect facial serum, our <a href="https://www.lorealparis.com.au/beauty-magazine/skin-care"><span style="color: #E32847;">Beauty Magazine</a></span><span style="color: #000000;"> has the answers for you. Discover our expert tips and tricks, and our range of day moisturisers, night creams, cleansers, facial serums, face masks, and more." } , { "@type":"ListItem", "position": 2, "url" : "https://www.lorealparis.com.au/hyaluronic-acid-skin-benefits", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Hyaluronic Acid Skin Benefits", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/skin-care/contextualized/a-serum-to-suit-my-skin-hero.jpg?rev=76513282ec344e0dbf39335a0e5b779e", "height":900, "width":2000 }, "datePublished": "2020-06-22T08:00:00+00:00", "dateModified": "2023-12-05T06:43:21+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<p>Uncover the secret behind youthful skin and discover how to maintain fresh and youthful skin at any age. We are all born with naturally radiant, elastic and soft-textured skin, however, these features fade with age due to water loss in our skin cells. To maintain this fresh and youthful plumpness, we must understand that the skin component controlling these features is<a href="https://www.lorealparis.com.au/hyaluronic-acid"> Hyaluronic Acid</a>.</p>" } , { "@type":"ListItem", "position": 3, "url" : "https://www.lorealparis.com.au/serum-guide-which-one-will-work-for-you", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Serum Guide: Which One Will Work For You", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/skin-care/still-life/serum-guide-which-will-work-for-you-hero.jpg?rev=27619b090ae04f5d85ec3046d01bf1e9", "height":900, "width":2000 }, "datePublished": "2020-04-24T17:23:00+00:00", "dateModified": "2024-04-10T00:23:10+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"Serums have quickly gained popularity in the skincare world as they are lightweight while delivering active ingredients deep into the skin. But which one should you go for ? See our guide below for some tips." } , { "@type":"ListItem", "position": 4, "url" : "https://www.lorealparis.com.au/what-is-retinol", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"What is Retinol", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/our-ingredients/banners_retinol_5.jpg?rev=0a133fb67e804181acdad7b1fd038762", "height":900, "width":2000 }, "datePublished": "2020-11-19T23:36:00+00:00", "dateModified": "2023-06-21T00:54:42+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"Let’s face it, wrinkles and fine lines are inevitable. Signs of ageing are simply a part of getting older. Have you started to notice some sneaky lines pop up? Wondering what you can do about it? Look towards <u><a href="https://www.lorealparis.com.au/5-anti-ageing-all-star-ingredients" target=_self>powerful anti-ageing ingredients</a></u> with proven results. <a href="https://www.lorealparis.com.au/face-care/proretinol" target=_self>Retinol</a> (and retinoids in general) have been touted as a powerful and effective anti-ageing ingredient in recent years – and we’ll tell you why that hype is deserved. So what are retinols and retinoids, and how can they be used to improve the appearance of your skin? Read on to get the lowdown on what retinol and other retinoids do, and how you can incorporate these effective <u><a href="https://www.lorealparis.com.au/face-care/anti-ageing" target=_self>anti-ageing ingredients</a></u> into your <u><a href="https://www.lorealparis.com.au/skin-care" target=_self>skin care routine</a></u>." } , { "@type":"ListItem", "position": 5, "url" : "https://www.lorealparis.com.au/skin-care-routine-all-skin-types", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Skin Care Routine All Skin Types", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/skin-care/humanity/what-is-your-phototype-article.jpg?rev=f4f5381bc39a44bbb4cfc87f31f11b08", "height":900, "width":2000 }, "datePublished": "2020-11-19T23:36:00+00:00", "dateModified": "2024-04-02T20:24:40+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"Curating an effective and streamlined <a href="https://www.lorealparis.com.au/skin-care" target=_blank>skincare</a> routine, that you are realistically going to use, can be challenging. With so many different products claiming to be miracle workers it is hard to know which deserve a coveted spot in your <a href="https://www.lorealparis.com.au/skin-care/face-care"><span style="color: red;">daily face care</a></span><span style="color: #000000;"> routine. When it comes down to it, often essential face products are all you need for an effective skin care routine. Keeping it simple with a streamlined skin care routine of effective products means you’re more likely to actually be able to follow through morning and evening and stick to the ultimate rule of skincare – never sleep in makeup. Keep reading for an easy skin care routine that works for everyone, along with product recommendations from L’Oréal Paris that are suitable for all skin types." } , { "@type":"ListItem", "position": 6, "url" : "https://www.lorealparis.com.au/the-secrets-of-anti-aging-serum", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"The Secrets Of Anti-Aging Serum", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/skin-care/humanity/what-is-global-anti-aging-hero.jpg?rev=7f5ceb44f09d482da133263ae63f9fa7", "height":900, "width":2000 }, "datePublished": "2020-04-24T09:35:00+00:00", "dateModified": "2023-04-06T03:19:27+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"The anti-aging serum is an essential part of our beauty regime, it is packed with active ingredients and wonderfully effective. What are the secrets of the serum ?" } ] } } { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.com.au/beauty-magazine", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.com.au/volumising-serums-our-mid-life-bff", "name": "Volumising Serums: Our Mid-Life BFF" } } ] }