TALK YOUR WORTH

L'Oréal Paris is more than just a beauty brand. Since the inception of our iconic tagline in 1971 – “Because I’m Worth it” – we have been championing women's empowerment and self-worth. Now, we're taking it a step further with our Talk Your Worth series. This initiative is designed to inspire every woman to recognise, celebrate, and confidently share her worth with the world. Because every woman is worth it, and it's time to talk about it.

{ "@context": "http://schema.org", "@type": "VideoObject", "name": " ", "thumbnailUrl": "https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/lesson-of-worth/maddy-hero.jpg?rev=dcb0a9cd642d43b8ae427dd1b179062e", "uploadDate": "2025-02-24T05:31:50+00:00", "embedURL": "https://www.youtube.com/embed/XfjSdpfVx_o" }

Hear more from our inspirational Women of Worth, who share their own stories and encourage women to embrace self-belief and acknowledge their worth.

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.com.au/lesson-of-worth" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });

LESSONS OF WORTH

Lessons of Worth is a series that calls for women to believe in their self-worth, and to recognize their innate values. These lessons are a series of powerful testimonials by some of L'Oréal Paris’ spokespeople who share what the iconic tagline means to them personally.

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.com.au/lesson-of-worth" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });

Celebrating Women’s Empowerment Through Our Brand Ambassadors

{ "@context": "http://schema.org", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "https://www.lorealparis.com.au/lesson-of-worth-kendall-jenner", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Kendall Jenner", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/lesson-of-worth/lessons-of-worth/anz-cpd-loreal-paris-worth-page-update-and-creations/kendall-jenner-banner-hero-article.jpg?rev=853205fda3744ad88c4b6d86f27683a9", "height":600, "width":2000 }, "datePublished": "2022-02-07T00:21:35+00:00", "dateModified": "2024-12-13T02:17:16+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<span style="background-color: #ffffff; letter-spacing: 0.1px; color: #000000;">Figuring out who you are can be a long and difficult process. We all &ndash; even Kendall &ndash;&nbsp; deal with struggles such as: lack of confidence, defining our identity and discovering who we are and who we want to be.&nbsp; The best thing you can do is be kind to yourself and surround yourself with people who lift you up.</span>" } , { "@type":"ListItem", "position": 2, "url" : "https://www.lorealparis.com.au/lesson-of-worth-elle-fanning", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Elle Fanning", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/lesson-of-worth/lessons-of-worth/anz-cpd-loreal-paris-worth-page-update-and-creations/elle-fanning-hero.jpg?rev=2cebc24fd5cb4711b768de3958c1dc4f", "height":631, "width":2000 }, "datePublished": "2022-02-07T00:21:35+00:00", "dateModified": "2024-12-13T02:17:36+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<span style="background-color: #ffffff; letter-spacing: 0.1px; color: #000000;">Behind the scene of every picture-perfect image is often someone dealing with their own insecurities.&nbsp; Particularly as we live in a time where the pressures of social media and perfect filters leaves us comparing ourselves to others and wishing we could change our perceived imperfections.&nbsp; Elle Fanning helps us to challenge this thinking and see how our differences should in fact be something to be celebrated.&nbsp;</span>" } , { "@type":"ListItem", "position": 3, "url" : "https://www.lorealparis.com.au/lesson-of-worth-mary-fowler", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-mary-fowler", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/lesson-of-worth/lessons-of-worth/anz-cpd-loreal-paris-worth-page-update-and-creations/lesson-of-worth-mary-top-banner.jpg?rev=ccce8bd3043149ef880aa181f6bc9aa5", "height":600, "width":2000 }, "datePublished": "2022-02-07T02:36:07+00:00", "dateModified": "2024-12-13T02:16:56+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<p>Mary is the embodiment of everything Gen Z girls and women stand for, proudly growing in her confidence and sense of self-worth and inspiring others to do the same. She reminds us that authenticity is powerful because that's when true confidence comes out, and loving ourselves for who we are is what makes us truly #worthit. And for those of us still figuring it out, Mary has a simple truth to remember: "The more you speak well of yourself, the more you internalise that and the more you actually start to believe it."</p>" } , { "@type":"ListItem", "position": 4, "url" : "https://www.lorealparis.com.au/lesson-of-worth-luma-grothe", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of Worth Luma Grothe", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/lesson-of-worth/lessons-of-worth/anz-cpd-loreal-paris-worth-page-update-and-creations/luma-hero-article.jpg?rev=f2734b72742c4c959f3f49d9c330d326", "height":600, "width":2000 }, "datePublished": "2022-02-07T00:21:35+00:00", "dateModified": "2024-12-13T02:17:35+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<span style="color: black;">In a world saturated with images of seemingly effortless perfection, it's easy to forget that everyone faces insecurities. Too tall, too short, too curvy, too straight... the list goes on. Luma </span><span style="color: black;">Grothe</span><span style="color: black;"> knows this struggle all too well. Facing down daily criticism about her appearance, she's learned a powerful lesson: true self-worth comes from silencing the judgment and embracing your own unique beauty. Luma's journey reminds us that tuning out the noise and owning who you are is the most powerful statement you can make.</span>" } , { "@type":"ListItem", "position": 5, "url" : "https://www.lorealparis.com.au/lesson-of-worth-viola-davis", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Viola Davis", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/hero-article.jpg?rev=4bba75c2c43943af9bf01420eba07352", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:04:25+00:00", "dateModified": "2024-12-13T02:16:55+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"No matter what people say about you. No matter what you think of yourself. Take a deep breath and repeat very loudly these three words which are only one truth about you: I’M. WORTH. IT. And if that's not enough to convince you, watch Viola Davis' video." } , { "@type":"ListItem", "position": 6, "url" : "https://www.lorealparis.com.au/lesson-of-worth-helen-mirren", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Helen Mirren", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/helen--hero-article.jpg?rev=46501e37d23b45d59d92e9c96e796ed5", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:34:11+00:00", "dateModified": "2024-12-13T02:17:03+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"I’m worth it. It’s radical isn’t it? Yes it is. Because truth is radical. Whatever you think, whoever you are, just fight for what you believe in. That’s the only way to be yourself, whether you are a man, a woman, young or old. Shut people up. Be yourself. Because you’re worth it. And we need you, your opinions, your values, to make a difference. You’re worth it. Helen Mirren's journey is just as yours. Watch her video." } , { "@type":"ListItem", "position": 7, "url" : "https://www.lorealparis.com.au/lesson-of-worth-eva-longoria", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Eva Longoria", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/eva--hero-article.jpg?rev=e6e007dabc714a6b98bbf50692e99ffd", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:31:19+00:00", "dateModified": "2024-12-13T02:18:12+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"You are not a person with skin too dark, hair too dark, eyes too dark. You are a person who just needs to hear that you belong to humanity. It doesn't matter how others look at you, as long as you know who you are. Pass this message on to everyone you know who feels unsure or insecure about something. Just tell them: you’re worth it. And send them Eva's video, she has all the words to say it." } , { "@type":"ListItem", "position": 8, "url" : "https://www.lorealparis.com.au/lesson-of-worth-aja-naomi-king", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Aja Naomi King", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/aja--hero-article.jpg?rev=d0d867af44844835bc63d5d220ac6102", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:26:04+00:00", "dateModified": "2024-12-13T02:17:36+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"Representation in the images we consume plays a huge role not only in how we see ourselves. But how we begin to define our worth. You are who you are, with your differences, your specificities, your characteristics. What you are is a richness that makes the world a better place. And you know what? You’re worth it. You’re not sure about that? Just watch Aja’s video." } , { "@type":"ListItem", "position": 9, "url" : "https://www.lorealparis.com.au/lesson-of-worth-nicolaj-coster-waldau", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Nicolaj Coster Waldau", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/nikolaj---hero-article.jpg?rev=e6b4a1369757470199f1c8037138c069", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:40:25+00:00", "dateModified": "2024-12-13T02:17:27+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"Many men have been told that they are worth it. But even saying this proves the opposite. Men are only worth it if they fight for women to be treated the same as they are. The important thing is not to say, as a man: I am worth it. The important thing is to be able to say, finally: men, women, we’re worth it. All of us. And this is a man telling you this. For that reason alone, it's worth watching his video." } , { "@type":"ListItem", "position": 10, "url" : "https://www.lorealparis.com.au/lesson-of-worth-camila-cabbello", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-camila-cabbello", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/camila-hero-article.jpg?rev=b162584b0d7c40d7a1fdc892b748de0a", "height":900, "width":2000 }, "datePublished": "2022-02-07T02:20:05+00:00", "dateModified": "2024-12-13T02:17:04+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"You always have a choice. The choice to believe in that little negative voice that tells you that you are not capable. Or to listen to that positive voice that tells you that anything is possible, as long as you believe in yourself. Camilla Cabello can make that positive voice echo inside you. Watch her video and see how much you’re worth it if you decide to listen to the voice that encourages you, that believes in you." } , { "@type":"ListItem", "position": 11, "url" : "https://www.lorealparis.com.au/lesson-of-worth-andie-macdowell", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth Andie MacDowell", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/master/dmi/articles/lesson-of-worth/andy--hero-article.jpg?rev=f2880cdf995444388e0b0812c978eb45", "height":900, "width":2000 }, "datePublished": "2022-02-07T00:28:40+00:00", "dateModified": "2024-12-13T02:17:13+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"It's not always easy to get through things. To come back from afar. To go who knows where. There is only one truth that helps to move forward, always: I'm worth it. These words are keys. No one can say what tomorrow will bring. But click and listen to Andie's message. And then your tomorrows will come with this message that will help you, no matter what: you're worth it." } ] } } { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.com.au/lesson-of-worth", "name": "Lesson of Worth" } } ] }