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HOW TO FIND THE MASCARA THAT MAKES YOUR LASHES STAND OUT

How do you find your way through all the mascaras out there? There are so many formulas, brush types and textures that it's easy to get lost. But rest assured, there are only 2 questions to ask yourself: What effect am I looking for? What type of lashes do I have? Come on, let’s get started!

Lash effect: Longer eyelashes

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02 Visual

Need:
You feel your lashes are not living up to their full potential. Too short, they do their job but need a few extra millimeters to make your eyes stand out.

Solution:
Formulas with fibers or polymers that adhere to the lashes to lengthen them. They usually have a fine brush with large bristles, to separate the lashes and ensure precise application.

Our make-up artists’ favorites:
Telescopic Lift Mascara comes with a double hook brush that lengthens lashes up to 5mm while providing real lift and more volume. Ceramides are infused in the pigment-packed formula to strengthen lashes with a lift that lasts.

Expert’s tip:

Brush your lashes before applying mascara to enhance definition.
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Lash effect: Thicker eyelashes

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03 Visual

Need:
You feel that your lashes are too sparse, and you want to give them fullness, volume, and intensity. Your eyes are worth it!

Solution:
Volumizing mascaras with thickker formulas and bristle-rich brushes work by coating each lash, giving the illusion of added fullness.

Our make-up artists’ favorites:
Lash Paradise Mascara offers instant volume with a feathery-soft application, even on sensitive eyes and a glide that’s out of this world thanks to its gentle oils.

Tip:
For spectacular volume, apply mascara in a gentle zig-zag motion from root to tip. Do not apply more than three coats to avoid clumping.

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Lash effect: Curled eyelashes

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Vignette 4
Need:
Encourage your lashes to look up and take on a feminine curve, rather than resting straight and in contact with your undereye.

Solution:
An eyelash curler or perm is essential to give your lashes the curl of your dreams. Afterwards, it’s best to use a thick mascara that wraps around the lashes to coat them and keep them curled.

Our make-up artists’ favorites:
Pro XXL lift mascara comes with two step brushes for volume, curled and enhanced lashes. The special formula, enriched with pro-keratin, helps lift your lashes for intense volume. The mascara stays in place all day and won't fade. Amazing!

Tip:
Apply mascara from the root to the tip of the lashes, turning the brush inwards, a little like curling your hair with an iron.

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Lash effect: TikTok trending eyelashes

The doe eyes look, which rounds out the eyes and gives them softness and depth, is all the rage on TikTok. To achieve this look, you need to get your liner right and apply a generous coat of mascara to open up your eyes. Lash Paradise Mascara does the trick perfectly..

The lifted eyes look is a contouring technique that makes your eyes look more lifted and defined. To achieve this look, we recommend Telescopic LIFT a mascara that perfectly intensifies the look and lengthen & LIFT your lashes.

The siren eyes look, with its elongated lashes and cat-eye effect, calls for a volumizing mascara. Pick Panorama Mascara and dramatize the lashes by sweeping the brush several times over the outer corners of the eyes.

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05 Visual
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