What makes Pure Vitamin C so special?

Properties: Antioxidant, Anti-agIng, Brightening, Fights dark spots

Vitamin C is a powerful antioxidant used in cosmetics and dermatology to smooth, brighten and even the skin tone. L-ascorbic acid is the purest active form of Vitamin C. With a fast absorption profile that penetrates the skin to deliver its full benefits, L-Ascorbic Acid is the only biologically active form of Vitamin C with clinically proven effectiveness. For this reason, it’s the form most used and recommended by dermatologists.

Vitamin C derivatives, such as Sodium Ascorbyl Phosphate, Glyceryl Ascorbate and Tetrahexyldecyl Ascorbate, have a far more limited action.

Pure Vitamin C versus derivatives

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Dive deeper

Making sure your skin gets enough Pure Vitamin C

The body can’t produce its own Pure Vitamin C (L-Ascorbic Acid). Instead, we obtain it through supplements or diet – in foods like oranges, broccoli, leafy greens, grapefruit, and peppers. However, most of the Vitamin C we ingest never reaches the skin. Insufficient supplies mean that the skin can’t defend itself against external stressors such as UV rays, tobacco and pollution. As a result, dullness, hyperpigmentation and dark spots (caused by sun exposure, age and acne marks), open pores, lines and wrinkles may appear. This is called early or premature aging. Dermatologists therefore recommend applying Pure Vitamin C topically every day.

Why is Pure Vitamin C so beneficial for the skin?

As a powerful antioxidant, Pure Vitamin C (L-Ascorbic Acid) neutralises free radicals responsible for premature skin aging and hyperpigmentation (caused by sun exposure, age & acne marks). It inhibits the synthesis of excess melanin pigments by melanocytes cells in the epidermis. This helps even your skin tone and prevent or reduce dark spots. Pure Vitamin C (L-Ascorbic Acid) also stimulates the production of collagen and elastin in the dermis for firmer, smoother, younger-looking skin with less visible pores.

Pure Vitamin C - Pore

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How stable is Pure Vitamin C?

Pure Vitamin C is known to be an unstable molecule. It reacts to light, oxygen and pH changes, making it notoriously difficult to formulate.

L’Oréal Paris laboratories have achieved the prowess of stabilising Pure Vitamin C to make Revitalift Clinical Pure Vitamin C Serum potent from the first to last drop.

1

The formulation has a balanced pH similar to the skin’s own pH, to keep the Pure Vitamin C stable and favour good tolerance.
2

Optimised industrial processes provide a temperature-controlled environment to preserve the integrity of the Pure Vitamin C.
3

Protective packaging – including inert glass, opaque materials, anti-UV lacquering and a rubber airtight pipette – keeps out oxygen and sunlight.

What other active ingredients work in synergy with the Pure Vitamin C in the serum?

• Antioxidant Vitamin E helps boost and recycle Pure Vitamin C’s antioxidant power.

• Refining Salicylic Acid enhances Vitamin C ‘s anti-inflammatory and antibacterial properties, which are beneficial for combination skin. It resurfaces, clears pores and refines the skin texture.

• The brightening, smoothing action of the Vitamin C is also enhanced by anti-aging and hydration boosters: Adenosine + Dipeptide (anti-wrinkle), 2 types of Hyaluronic Acid (plump and hydrate) and Glycerin (moisturise).

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